Tag: UX

How McDonald’s Answer Chicken Nugget Pain Points.

I was at the cinema the other night waiting for The Mountain Between Us (don’t ask) to start, when I was struck by a McDonald’s advert.

It was for chicken nuggets and it directly answered some of the things people say about the product.

The advert started with two girls on a swing with one of them saying that McDonald’s put chicken feet in the nuggets. This soon spread, Chinese whisper style, with more outlandish and negative claims made about Jamie Oliver’s least-favourite snack.

Beaks, feet, innards and feathers. You know the sort of things people say about nuggets.